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Alexandra Depledge

Alex Depledge is the straight talking businesswoman behind British tech success story

Alex’s achievements in building one of the most acclaimed startups to emerge from London’s Tech City has made her into one of the UK’s highest profile female entrepreneurs.

Alex has won a string of industry awards and recognition – including a place on the prestigious Debrett’s 500 Most Influential People List, Management Today top 35 Women under 35, and being named the ‘Startup Founder of the Year’ at the FDM Everywoman in Technology Awards. In June 2016, she was awarded an MBE for services to the Sharing Economy.

Reflecting her status as a role model for a new generation of women in tech, in 2015 Alex co-presented BBC Three’s ‘Girls Can Code’ as part of their Thinking Digital season. Alex’s entrepreneurial insight has also seen her become a fixture for media outlets such as the BBC and CNBC.

As CEO of, Alex took the firm to a Series A funding round of $6 million within 12 months of launch – using the investment to quickly take the startup into Ireland and Europe and making it one of Tech City’s biggest successes.

In January 2016, Alex stepped down as CEO to take on an advisory role after negotiating and leading a merger with German cleaning giant Helping. The merger made the largest service of its type in Europe.

Alex’s expert views, industry knowledge and strategic leadership has led to her appointment as chair of the Coalition for a Digital Economy (Coadec – a UK wide community of tech start-ups) and founding board member of the government backed Sharing Economy UK trade body SEUK. Alex is currently an Entrepreneur in Residence (EIR) Index Ventures where she launched her second venture in November 2016.