Anita Krohn-Traaseth

Anita is a Norwegian business executive and author and has over 18 years of experience from various management positions within the technology industry.

In September 2014 she was appointed CEO of Innovation Norway, the Norwegian Government’s official instrument for innovation and development of Norwegian enterprises and industry.

She is a former managing director of Hewlett-Packard Norway, the first female managing director running a country in Scandinavia for HP. She is also a former CEO of the commercialising company Simula Innovation , and was director of strategy in DNV GL.

Anita is active and visible in the Norwegian business environment with an extended network. She became well known for the Norwegian public when she published her application for the MD position of HP Norway in her private leadership blog Tinteguri (established 2012). She is inspired by John Kotter and implements his eight step for transformation in all operative job assignments.

She has a proven track record of developing business and delivering transformation projects with an approach and style, which instills confidence and builds trust with key internal and external stakeholders. Strategic planning, team involvement and execution are key strengths. Certified in strategy and innovation from MIT, leadership developed at Harvard Business School and in MD operative positions.

Anita currently has board memberships at ICT-Norway and KLP. She is an external speaker on technology trends, next generation leadership challenges and how to use social media/technology as a strategy enabler.

She was voted one of the top young business talents in Norway 2003, ranked amongst top 40 leader potentials cross business, politics and science in Norway 2009 and received the award for best female leader in the ICT industry in Norway 2012, Oda-awards. In 2013 she received the Social Media Personality of the Year Award from Kampanje.

Anita is the author of the book “Good Enough for the ‘bastards’ – confessions of a female leader” published by Cappelen Damm March 2014 and available on Amazon 2014.

Anita was featured in Inspiring Fifty: Europe 2015.