Director of Brand Marketing at AwayTravel
Babba Canales was pursuing a promising career in fashion, advising eyewear brands in Stockholm and Berlin, when Uber reached out to her to launch its service in Stockholm. Following the launch in January 2013, it became the fastest growing launch market of all times. Uber later on relocated Babba to New York where she headed up strategic partnerships within fashion and lifestyle. Babba has now moved on from Uber to join the travel brand Away, as their Director of Brand Marketing. Babba also serves on the board of Directors at leading European mobile gaming company, Leo Vegas.
In January 2016 Babba was listed on the ‘Forbes 30 under 30’ list for Marketing and Advertising. Babba was also listed as Sweden’s number 1 Super Talent 2016 by leading business magazine Veckan’s Affarer, and featured by Sweden.se as one of Sweden’s 10 Superwomen alongside Swedish Oscar-winning actress Alica Viklander, singer Zara Larsson and the Swedish Crown Princess Victoria.
Babba Canales comes from a Chilean family, was born in Sweden and is now living in New York.