Barbara is C-level executive with over 20 years experience in Technology and Energy. She has a passion for digital, innovation and diversity and how these ingredients enable the transformation of businesses and drive societal change. She has a strong track record in growth, innovation and customer experience excellence, and is considered a role model of inclusive leadership.
As Executive Committee Member and Director of Commercial Operations & Digital at Vodafone Italy, Barbara leads the largest unit of the company, managing both the traditional and digital channels. Her team counts 3000 employees in Vodafone and 6000 people working for partners in Italy and Europe. In her role she’s the driving force behind the company’s digital transformation, both in terms of services and customer experiences and competences/culture. She also leads the Customer Experience Excellence Program, that gained several awards for Best Customer Experience and Best Digital in Italy and internationally.
Barbara is considered an influencer and thought leader on the above subjects. She’s spoken at more than 20 national and international events. She’s included in the list of “50 most inspiring women in tech in EU” and “15 Most influential women in Digital in Italy” in 2016.