Belinda is the founder of social enterprise Little Miss Geek and the CEO of Lady Geek. Lady Geek is a consultancy that aims to bring companies to understand the female market through empathy training and truly understand the importance of incorporating women into decision-making processes. For Belinda, “the technology industry is still struggling to shake off the image of the male, pizza-guzzling, antisocial nerd”, and that it is this image problem, which reduces the appeal of careers in technology to women. She has stated that she will not speak at women-only events, as they tend to exclude the men who can help solve problems of women in technology. Little Miss Geek is a social enterprise dedicated to inspiring the next generation of young women to become technology pioneers. Their workshops in schools in inner city London have increased the number of girls taking GCSE Computer Science by 52%. In 2014 Belinda became a member of the World Economic Forum’s Young Global Leader. She was also named one of Business Insider’s “The 100 Most Influential Tech Women on Twitter”. Belinda was appointed Officer of the Order of the British Empire (OBE) in the 2014 Birthday Honours for services to women in technology. In October 2014 she was placed in Fortune’s “55 most influential women on Twitter”. She has written for Wired, Glamour, The Times and has appeared on BBC programmes and Channel 4 News as a technology commentator. She also has a column in the Huffington Post.
Belinda was featured in Inspiring Fifty: Europe 2015.