Louise Fritjofsson is an entrepreneur and adventurer from Sweden. Last few years she’s located in San Francisco to disrupt the fitness industry on a global level. Louise is a serial entrepreneur who started her first company at the age of 19, have had one business acquired, started and still owns the biggest b2b ad-network in Scandinavia, and is now the founder and CEO of SAAS company Vint. Louise is an avid adventurer. She has climbed some of the highest peaks in the world, visited some of the most amazing dive sites and is an fearless athlete with marathons and horse polo as her main focus. Vint, Louise’s latest venture, is developing a software to help fitness providers to grow their business through creating a strong community amongst it’s members directly in their management system. She’s shown amazing stamina with this project that has been going for the last 3 years.
Vint was from the beginning a peer2peer marketplace for personal training – a project that that raised $2m and launched in 2 markets before it was clear the model did not work.
After seeing the initial idea not working, and finding data and statistics that showed some parts were amazing she decided to stay when everyone else left. she bought back shares previously owned by the investors and cofounders. After working through a pivot, Vint is now on it’s way to become one of the bigger SaaS platforms in the Fitness Industry with a new co-founding team and happy clients across the US and on the Swedish market.