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Nathalie Gaveau

Nathalie Gaveau is a serial entrepreneur and the founding CEO of mobile and web social commerce platform, Shopcade, with millions of customers in the UK, US, India and France.

SHOPCADE, often referred to as the ‘Instagram for shopping”, is swiftly becoming the world’s largest news-based shopping app for fashion and beauty, garnering a fan base of over 1.5 million users worldwide. Major brand and retail partners power the app’s marketplace through featuring their latest collections and deals, and users can keep up with these news all in one place and buy them directly via the app. Users also receive personalized notifications on relevant styles and offers.

SHOPCADE’s proposition for brands and retailers is unique because it combines the brand awareness of traditional marketing via editorial content, with the efficiency of performance marketing thanks to engagement and purchase data and technology.

Prior to Shopcade, Nathalie cofounded French eBay competitor PriceMinister, which was successfully sold to Rakuten, one of the biggest recent exits in consumer web in France.

Nominated among the Top 100 women in technology in Europe, Nathalie has an extensive international experience in the digital industry, including 6 years in Asia Pacific and 7 years in London. She is also a member of the French Foreign Trade Advisors, a Chevalier de l’Ordre National du Mérite de la France, as well as a Major Benefactor of the HEC Paris Foundation.