Sarah Wood is co-founder and COO of video ad tech company Unruly, named as the UK’s #2 Fastest Growing Tech Company (Deloitte, 2012), where she ensures the company delivers the most awesome social video campaigns on the planet. Unruly is the leading programmatic platform for social video advertising, powered by UnrulyX, the first supply side platform (SSP) for mobile video to offer scaled delivery of native ad formats. Unruly has 15 offices, employs 200 people and is backed by Amadeus Capital Partners, Van den Ende & Deitmers and Business Growth Fund. Sarah was voted one of 15 Women to Watch in Tech by Inc., one of Europe’s Inspiring Fifty and #4 in Digital Spy’s Top 10 Women in Tech. She is an associate lecturer at the University of Cambridge, where she teaches a course in Mash-Ups, Memes and LOLitics: Online Video Culture and the Screen Media Revolution.